A good SaaS launch video usually costs somewhere between $1,500 and $10,000 for 20 to 60 seconds of finished film. That is a wide range, so this guide breaks down what you are actually paying for and where the money makes the biggest difference.
What you are paying for
A launch video is not one task. It is five or six jobs done by one team, and each one affects how the final film performs.
- Script and storyboard: deciding what to show, in what order, in a few seconds per idea.
- Design: rebuilding your product interface so it looks sharp at 4K and can be animated.
- Animation: camera moves, transitions and UI interactions, timed to the voice and music.
- Voiceover: a professional voice that matches your brand.
- Music and sound design: a licensed track plus clicks, whooshes and impacts that make the motion feel real.
- Versions: a 16:9 master for your site and YouTube, and a 9:16 cut for Reels, Shorts and TikTok.
What makes the price go up
- Length. Every extra second has to be designed and animated, so a 60 second film costs much more than a 30 second one.
- Number of features. Showing eight features well takes more scenes than showing three.
- Custom illustration or 3D. Most SaaS videos do not need it; the product UI is the star.
- Extra versions. Different lengths, languages or aspect ratios each add work.
- Revisions after the script is approved. Changing the story late means redoing animation.
How to get the most from your budget
Keep it short. Most people decide in the first few seconds whether to keep watching, and 20 to 30 seconds is enough to show one clear idea and two or three features. A tight script almost always beats a long feature tour.
Send a full screen recording of your product. The better we understand the real interface, the faster we can design the shots, and the less time goes into guessing.
Decide where the video will run before you start. A homepage hero, a launch post and a paid social ad need different openings, and planning the vertical cut from day one is cheaper than adding it later.
What we charge
Our launch ads start at $1,500 for a 20 to 30 second film with script, custom motion design, voiceover, music, sound design, a 4K master and a vertical cut, including two revision rounds. Longer films and extra versions are quoted per project. See our pricing page for the full breakdown, or send us your product and we will give you a fixed quote.