Claude

The brief

Explain an AI assistant that does whole tasks, not just answers, in half a minute and in a way that stops the scroll. This is an unofficial concept piece made to show our process, not a commissioned ad.

Delivered

• 16:9 master in 4K
• Native 9:16 cut for Reels and Shorts
• Voiceover and music mix

How we made it

1. 01

   Ten short shots that slide into each other, each built around one idea: the task, the research, the overnight work, the finished deck, the chart, the connected apps, the parallel tasks.

2. 02

   Big serif type lands on every word of the voiceover, so the story still reads with the sound off and in the music-only vertical cut.

3. 03

   Real product moments as hero objects: the prompt box, the tool steps, the lock screen notification at 7:02, the selection popover rewriting a slide title.